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  • Health & Wellness
  • Cannabis
  • Enterntaiment
  • Food & Beverage
  • Nonprofit
  • Book/Authors
  • Fitness/Dance
Health & Wellness

Dr. Liz O’Riordan, author of “The Cancer Roadmap”

When breast cancer surgeon and cancer survivor Dr. Liz O’Riordan prepared to introduce her new book, The Cancer Roadmap, to the United States, she partnered with Evolist Media to bring her message to a wider audience. There was one distinct challenge from the start: U.S. media overwhelmingly prefers to spotlight American voices. As a UK-based surgeon, Liz did not fit the typical mold.

But her story was never typical — and neither was this campaign.

We leaned fully into what made Liz extraordinary. Her journey from operating room to patient chair gave her a perspective few in the world could ever claim. She understood cancer not only as a doctor, but as a woman who had lived through the fear, the treatment, and the aftermath. Her voice wasn’t just credible — it was deeply human.

Evolist Media positioned Liz not as “a UK expert,” but as a global thought leader reshaping how we talk about survivorship, identity, and hope. We crafted narrative-led pitches, human-first messaging, and emotionally resonant media angles that elevated her story far beyond geography.

The Result

Dr. Liz O’Riordan broke through. Top U.S. press coverage poured in — with reach expanding week after week — because her message resonated universally. When a story is that real, borders don’t matter.

The Impact

More than 464 million media impressions and ongoing national attention — driven not by conventional positioning, but by belief in a mission worth amplifying.

Dr. Liz O’Riordan’s voice continues to inspire patients, caregivers, medical teams, and everyday people navigating the complexities of illness and strength. And we are honored to have helped carry her message to the world.

  • Healthy Women featured Dr. Liz O’Rirodan’s powerful transformation from a breast cancer surgeon to stage 3 breast cancer survivor.
  • WNYW / FOX 5 New York spotlighted Dr. O’Riordan’s new book, The Cancer Roadmap.
  • Beauty Influencer Meera Estrada interviewed Dr. Liz O’Riordan about clean beauty myths and surviving breast cancer.
  • Flow Space published quotes from Dr. O’Riordan on breast cancer breakthroughs.
  • Medium.com published an online interview with Dr. O’Riordan on ‘5 Things Everyone Should Know About Breast Cancer’. 
  • Public News Service interviewed Dr. O’Riordan on dangerous online ‘cancer cures’. 
  • Yahoo Health included insights from Dr. O’Riordan on ‘The best gifts for cancer patients’.
  • NTD published quotes from Dr. O’Riordan about actress Nicole Eggert’s breast cancer surgery.
Cannabis

ANJA Fest — New Jersey’s Cultural Cannabis Celebration

ANJA Fest is a rapidly growing cultural and cannabis lifestyle festival based in New Jersey. For its third annual celebration, the team partnered with Evolist Media to amplify awareness, energize the community, and increase attendance beyond previous years.

Our approach was intentional, local-first, and story-driven. We positioned ANJA Fest not just as another event, but as a movement — a place where cannabis culture meets music, education, community, and entrepreneurship. By spotlighting homegrown voices, diverse vendors, and the festival’s mission to normalize and celebrate cannabis, we secured strategic local media coverage across print, broadcast, digital, and cultural outlets.

The Outcome

Attendance didn’t just rise — it doubled.

The festival saw its strongest turnout to date and solidified its place as a beloved community anchor in New Jersey’s cannabis scene.

And the standout press coverage? It wasn’t just a highlight — it was a catalyst.

The features, interviews, and event previews fueled excitement, boosted credibility, and drove ticket sales in real time. Take a look at some of the pieces:

  • My Central Jersey published a raving feature about ANJA Fest.
  • NJBiz published a full spread about the go-to New Jersey cannabis event.
  • Cannabis Radio interviewed the ANJA Fest founders about the creation and marketing strategies for the event.
  • Magic983 ran a spotlight feature about the festival and its Jason Kelce adjacent headliner.
Enterntaiment

Ringling — The Greatest Show On Earth Gallery

When Ringling Bros. and Barnum & Bailey’s Greatest Show On Earth transitioned from spectacle to immersive gallery experience, The Ringling selected Evolist Media to share the magic with the world. Our role: announce the exhibition nationally, galvanize Florida press, enhance the tour experience, and ensure that every media guest felt transported — not just informed.

We didn’t simply pitch a gallery opening. We brought the circus back to life.

As journalists, influencers, and cultural voices arrived, they were greeted by cotton candy machines, popcorn carts, and live circus performers — a sensory introduction that set the tone before they ever stepped inside. Every detail was curated with intention: awe at the entrance, delight throughout, and secret treasures and take-home gifts waiting at the exit. The experience wasn’t just covered — it was felt.

And the media felt it.

Coverage reflected nostalgia, joy, and the power of revisiting childhood wonder through a modern lens. The exhibition became more than an announcement — it became a cultural moment.

The total media impressions exceeded 1 BILLION! Here’s the magic behind the PR tent:

Food & Beverage

Vegans, Baby & Vegan Dining Month

This campaign united press efforts for Vegans, Baby, founded by vegan pioneer and influencer Diana Edelman, with its signature initiative, Vegan Dining Month — a culinary movement encouraging diners to explore plant-based eating throughout the month of January.

In January 2023, Vegan Dining Month brought newly created vegan dishes to restaurants across New York City, Las Vegas, and Portland, Oregon.

The cultural significance of the moment:

  • New York City’s first-ever Vegan Dining Month
  • Las Vegas’s sixth year participating
  • Portland’s third year celebrating

The challenge was ambitious

Manage hyper-local press in three different cities while simultaneously driving national media momentum — all with an intentionally lean team. The strategy required precision messaging, tightly coordinated pitching schedules, and city-specific storytelling — while still elevating the campaign as part of a larger cultural shift toward compassionate dining.

And it worked — fast.

Within the first week of January, press coverage had already landed in:

  • Forbes
  • Las Vegas Review-Journal
  • Vegconomist
  • KLAS News Now
  • and more

In addition to promoting Vegan Dining Month itself, Evolist Media also positioned Diana Edelman as a leading voice in modern vegan culture — resulting in press features spotlighting her expertise in:

  • TripAdvisor
  • Yahoo News
  • Good Day Dallas
  • and additional lifestyle, food, and travel outlets

The Impact

The campaign generated more than 200 million media impressions, elevating Vegan Dining Month from a regional initiative into a national cultural moment — and expanding Vegans, Baby’s influence across the food, travel, sustainability, and wellness communities.

Select Media Coverage Includes:

Nonprofit

Freedom Mortgage : Rucksacks to Backpacks

Freedom Mortgage’s “Rucksacks to Backpacks” initiative supports military families by providing school backpacks filled with supplies to children across the United States. The program honors the courage of service members by ensuring their children begin each school year with confidence, dignity, and the tools they need to thrive.

When Evolist Media stepped in to lead the campaign’s communications, we focused on elevating the heart of the story — resilience, family, and community support. We developed localized media angles in key regions, secured powerful storytelling moments, and placed the campaign directly in front of the communities it serves.

Media Impact

Evolist Media secured standout press placements across:

  • Local television in New York City, Philadelphia, and Indianapolis
  • Print features highlighting community impact
  • Online coverage from regional and military-focused outlets

Milestone Achieved

The campaign surpassed a major benchmark: more than 10,000 backpacks donated and distributed to military children nationwide.

This wasn’t just a philanthropic initiative — it was a moment of recognition for families who often carry invisible burdens. Each backpack symbolized more than school readiness. It symbolized gratitude.

Campaign Coverage Highlights Include:

Book/Authors

“Norman the Interested Cat” children’s book

Children’s book author Cheryl Cage came to Evolist Media to amplify awareness for her newest self-published series, Norman the Interested Cat — a playful, heart-forward collection that encourages curiosity, emotional expression, and acceptance. As an independent author introducing a brand-new series to the market, securing meaningful press takes strategy, precision, and storytelling with soul.

We leaned in.

Evolist Media crafted a media campaign rooted in the series’ deeper message: celebrating individuality and helping children feel safe exploring who they are. By aligning the books with cultural conversations around inclusivity, emotional intelligence, and family storytelling, we positioned Cheryl as not only an author, but a thoughtful voice shaping the next generation’s understanding of kindness.

The Result

What is often a steep climb for new, self-published authors turned into a standout media success.

We secured:

  • A magazine cover feature introducing Norman to readers across the region
  • National broadcast segments highlighting Cheryl’s mission and impact
  • Guest articles written in Cheryl’s own voice
  • Coverage in parenting outlets and mommy blogs
  • Features in LGBTQ media celebrating the series’ inclusive themes

The campaign didn’t just generate visibility — it built a foundation of credibility, community connection, and excitement for what Cheryl is creating.

This is how independent voices become known.
And this is how stories like Norman’s find the families who need them most.

Select Media Wins Include

Fitness/Dance

SassClass

SassClass is a New York City–based women’s empowerment dance studio and the original creator of dance video programs — combining choreography, performance, and community into an experience that celebrates strength, sensuality, and self-expression.

Before partnering with Evolist Media, SassClass had never been featured in press coverage despite its standout model and fiercely loyal community. We immediately recognized the magic: the transformative confidence that happens when women step into their power — and we knew it was a story worth amplifying.

So we choreographed a media strategy that matched the energy of the studio itself — bold, unapologetic, and impossible to ignore.

The results came fast.

The Result

Within just two months, Evolist Media secured:

  • A viral video that captured the movement and the message
  • A holiday gift list placement positioning SassClass as the perfect experience-based gift
  • A headline feature showcasing the studio’s mission, culture, and founder’s vision

Together, these spotlights elevated SassClass from a beloved local studio to a recognized name — one synonymous with confidence, community, and creative empowerment.

Press Coverage Highlights

  • Viral video with SELF Magazine featured across their website, Facebook, and Snapchat. This video stampeded new students to SassClass who would become returning ones.
  • Feature story in Galore Magazine, sharing their customized dance video experience. 
  • Named best gift for your bestie in YourTango.